Sales Manager [Heavy Equipment]

on June 5, 2026

[Job ID: 1626850]

Job Summary:
A sales role focused on driving equipment business growth through project sales, key account management, and strong customer engagement.

Responsibilities

  • Achieve assigned sales, revenue, and profitability targets for equipment solutions.
  • Manage sales activities and customer engagements in line with company policies and compliance requirements.
  • Prepare accurate and timely quotations, tenders, pricing proposals, and commercial documentation.
  • Apply approved costing and pricing strategies to maintain profit margins and manage commercial risks.
  • Identify and develop new business opportunities, projects, and market segments to support growth.
  • Build and manage a healthy sales pipeline through prospecting, networking, customer visits, and CRM updates.
  • Prepare regular sales forecasts, pipeline updates, and performance reports for management review.
  • Maintain updated records of installed equipment and competitor presence across assigned territories.
  • Coordinate closely with sales administration, service, and operations teams to ensure smooth execution of sales and projects.
  • Maintain strong customer relationships through high service standards and regular engagement.
  • Conduct customer visits to understand operational needs, gather market intelligence, and collect feedback.
  • Support project coordination and handover activities for new equipment deliveries.
  • Work closely with aftersales and technical teams to ensure timely service support and issue resolution.
  • Stay updated on industry trends, competitor activities, and market developments.
  • Deliver product presentations, technical discussions, and commercial proposals to customers.
  • Participate in product training, supplier engagements, and industry events to enhance product and market knowledge.

Requirement

  • Minimum 5 years of sales experience in automotive or related technical or industrial sectors.
  • Proven experience in project sales, tender preparation, and key account management.
  • Strong commercial acumen with experience in negotiation, pricing strategy, and deal closure.
  • Technical understanding of mechanical and/or electrical equipment is an added advantage.
  • Strong communication, presentation, and interpersonal skills to engage stakeholders at different levels.
  • Self-motivated, results-oriented, and able to manage multiple priorities with minimal supervision.
  • Experience working in a cross-functional environment with service, operations, and technical teams is an added advantage.

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EA Personnel Name: Voon Jie Ying
EA Personnel Reg. No.: R1872434
EA Licence No.: 07C5771

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