Senior Sales Executive (FMCG)

on June 5, 2026

[Job ID: 1625228]

Job Summary:
Drive business growth by managing key retail accounts through strategic planning, data-driven insights, and strong cross-functional collaboration.

Responsibilities:

  • Manage key retail accounts across modern trade, general trade, departmental stores, and specialty retail channels to achieve business growth targets.
  • Identify growth opportunities through gap analysis, market trends, and competitor benchmarking.
  • Provide data-driven recommendations to optimize product mix, pricing strategies, promotions, and shelf visibility.
  • Collaborate closely with Marketing and Product teams to develop account-specific growth plans aligned with customer dynamics.
  • Plan and implement account-level promotions and in-store brand visibility initiatives.
  • Execute promotional activities, ensuring proper placement of POS materials and planogram compliance.
  • Plan and execute stock transitions for new product launches to ensure smooth market introduction.
  • Coordinate with retail partners to ensure timely order processing, delivery, and product availability.
  • Build and maintain strong working relationships with customers to support long-term partnerships.
  • Monitor competitor activities and provide timely feedback to support strategic adjustments.
  • Work cross-functionally with internal teams such as Marketing, Finance, and Operations to ensure effective execution.

Requirements:

  • Minimum 3–5 years of relevant experience in FMCG sales, preferably within supermarket, general trade, or departmental store channels.
  • Strong analytical skills with proficiency in MS Office (Excel and PowerPoint), Power BI, and Business Central.
  • Hands-on experience in retail execution, distributor management, or managing modern trade accounts.
  • Strong communication, interpersonal, and negotiation skills.
  • Ability to work independently as well as collaboratively in a team environment.
  • Detail-oriented, highly organized, and able to multitask effectively in a fast-paced environment.
  • Proficiency in Microsoft Business Central is an added advantage.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.  

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EA Personnel Name: Voon Jie Ying
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